Journalism.
Content Marketing.
Academic Research.
Hi, I’m Sara. I was born in Morocco and moved to Madrid when I was 17 to study journalism and media. After working as a reporter and in science communication, I currently manage content marketing for a tech startup while doing a PhD on post-independence Moroccan cinema.
My projects
My research investigates the concept of national cinema through Moroccan films by pioneer filmmakers from the post-independence era (1956-1979). It examines these films' role in shaping national political discourse. Employing qualitative methods like film analysis and archival research, it explores the stylistic choices, influences, and strategies used to construct or contest the idea of a national cinema.
Responsibilities include:
Developing and executing communication strategies, with a focus on content marketing campaigns.
Crafting compelling content across various formats, including press releases, event pitches, podcast scripts, and social media copy.
Managing media relations and safeguarding brand identity.
Conducting market research and analyzing marketing results to optimize campaigns.
Creation of over 200 SEO-optimized texts in areas such as technology, fashion, digital marketing, among others:
Development of copies, claims, and texts for newsletters.
Writing content to boost organic traffic and acquire qualified leads.
Production and creation of digital content to drive innovation in institutional communication and dissemination of university research activity:
Development of a communication plan.
Increase in audiovisual production performance (+42%).
Expansion of content reach on social media platforms (+48%).
Production and editing of audiovisual interviews and reports.
Creation of content for social media platforms.
Implementation of Instagram Stories for scientific dissemination.
Development of content to promote a new Instagram account.
Introduction of new transmedia narratives.
Monitoring of KPIs and project justification.